It is a continuous journey to enhance LUGO’s skills to better reflect what users need today and in the future. In our user research, we realised that users are not just looking for transport-related information, but any kind of information that will benefit them, no matter where they go. The problem is, there is a lot of information out there, and it takes considerable effort to sieve out the information that only impacts them. To this end, we wanted our assistant to do the hard work – to provide users just the correct amount of information at the right place, right time. This required the assistant to be skilled at many things, not just providing transport information. To reflect this new goal, we decided to rename our little green assistant. We think that the new name should not just be meaningful, but also retain the familiar ring of the old name HUGO. During our research, we read about a celtic God who possessed many skills. His name is Lugh and he is a swordsman, harpist and poet, among many other things. We thought that Lugh is the perfect role model for us. By combining “Lugh” and “Hugo”, the new name LUGO sounded unique and fitting. And the rest they say, is history.